Building it in-house
A hire, a stack and six months before anyone knows if it works.
We run outbound for your clients. You keep the relationship.
You bring the client and the brief. We find the people who care about what they sell, start the conversation, and put the meetings on their calendar. Your client takes the call, and you stay the agency.
Every agency gets asked for pipeline eventually.
Clients who came for the brand, the site or the content start asking where the new business is. Building outbound in-house means people, tooling and a learning curve, on their budget.
Referring it out
The client leaves your orbit, and part of their budget goes with them.
A list and a tool
It lands in spam, under your client’s name.
Saying it’s not what you do
True, and the client still needs it.
You bring the client. We check the fit with you first.
Before anything is promised to your client, we sit down with you: their market, a sample list of who we’d reach, and whether we both think the goals are realistic. If it fits, we build and run the campaign on BrandJet. Replies are checked for fit, meetings land on your client’s calendar, and every month we go over them with you.
What stays with you
- The client relationship
- The positioning work you’ve already done
- A seat in every monthly review
- The option to stop. Month to month, like everything we do.
What we take on
- The list, picked with you
- The writing, in your client’s voice
- The sending, never from your client’s main domain
- Every reply, checked for fit before it is booked
- The booking, onto your client’s calendar
We do everything up to the meeting. Your client takes the call.
Four steps, run every week and adjusted every round.
- 1
Who’s worth reaching?
Find. A small, specific group we pick with you and your client: the companies that look like their best customers, and the person at each who owns the problem.
- 2
Why would they reply?
Write. A clear reason to talk, in about 50 words, in your client’s voice, reviewed by you before it goes anywhere.
- 3
Who runs it every week?
Reach. We do, on BrandJet, by email and LinkedIn, never from your client’s main domain.
- 4
How do you know it works?
Improve. Meetings booked and held, reviewed with you and your client every month. Positive replies are the only number we tune on.
Pipeline beats promises.
NewswireJet sells PR to startups, agencies and digital-first brands. This is how its outbound runs on BrandJet.
NewswireJet
PR and press release distribution
15 to 20Qualified meetings booked per day
High volume email plus LinkedIn on 5 accounts, for about eight months and counting.
The challenge
A strong offer and a clear ICP, but growth was capped by how many qualified conversations the team could create by hand.
How we built it
- About 20,000 emails a day to a tightly defined ICP
- LinkedIn across 5 connected accounts
- Every reply qualified before it reached the calendar
- Messaging and targeting tuned continuously with their team
Results
- ~80%
- Show rate
- 1.2%
- Reply rate
- ~$100K
- Closed won revenue
“We went from chasing leads to showing up to 15 to 20 booked meetings a day with prospects who actually want PR.”
The first step is a working session, and you decide from there.
Bring one client in mind. Together we look at their market and a sample list of who we’d reach. If we both think it works, we start.
- 1
Your working session
Nothing to hand over. Pick a time that suits you.
- 2
Sign off, set up
About two to three weeks. Month one starts here.
- 3
The first 90 days
We learn what works.
- 4
Decide together
Refine, expand or stop.
Every month, we go over the meetings with you and your client.