Founder-led outbound
It happens in the weeks between releases, then it stops.
One person at each company owns the problem you solve.
We find that person, write them a short reason to talk, and put the meeting on your calendar. You take the call.
Inbound brings you the people who were already searching.
Trials, demos and referrals come from people who went looking for a tool like yours. Everyone else with the problem is still working around it, and nobody has written to them.
Hiring an SDR
Three months to ramp, working the same list everyone else bought.
Sequencing tools
More email goes out from the same domain, and more of it lands in spam.
Lead gen agencies
They write to everyone on a list until the leads dry up.
We write to the person whose week your product changes.
We start from your best customers and pick a small group of companies that look like them: the same size and stage, on the same kind of stack. At each one, a single person owns the problem, usually a head of support, a RevOps lead or an engineering manager. That is who we write to, about their week, in about 50 words.
Some of them are already talking about the problem in public, commenting on posts about your category. We watch for that and write while the post is still current, with the post as the opening. Chatbase runs its outbound this way, and its case study is further down.
We never send from your main domain, and every reply is checked for fit before it reaches your calendar.
We do everything up to the meeting. You take the call.
Four steps, run every week and adjusted every round.
- 1
Who’s worth reaching?
Find. A small, specific group we pick with you. For software that is usually one role at one kind of company: heads of support at SaaS companies with 50 to 500 people, say.
- 2
Why would they reply?
Write. A clear reason to talk, in about 50 words, written on the outcome your product delivers, in terms an operator reads in ten seconds.
- 3
Who runs it every week?
Reach. We do, on BrandJet, by email and LinkedIn, never from your main domain.
- 4
How do you know it works?
Improve. Meetings booked and held, reviewed with you every month. Positive replies are the only number we tune on.
Pipeline beats promises.
Chatbase sells software to support teams. This is how its outbound runs on BrandJet.
Chatbase
AI customer support platform
Signal ledLinkedIn engagement turns into pipeline
Captures live LinkedIn engagement, then converts it into warm pipeline.
The challenge
The buyers worth talking to were already commenting on posts about AI support. That intent was public, but scattered and impossible to act on by hand.
How we built it
- Tracked relevant LinkedIn posts and captured the people commenting and reacting
- Enriched each one and qualified them against the Chatbase ICP
- Reached them on LinkedIn across 5 accounts, with email alongside
- One workspace in place of 4+ tools
Results
- Live
- Buyer intent, not cold lists
- 5
- LinkedIn accounts in parallel
- 1
- Workspace replaces 4+ tools
- Days
- To iterate, not weeks
“They even get upset when we don’t update our campaigns often enough.”
The first step is a working session, and you decide from there.
Together we look at your market, your best customers and a sample list of who we’d reach. If we both think we can meet the goals, we start.
- 1
Your working session
Nothing to hand over. Pick a time that suits you.
- 2
Sign off, set up
About two to three weeks. Month one starts here.
- 3
The first 90 days
We learn what works.
- 4
Decide together
Refine, expand or stop.
Every month, we go over the meetings with you.