Conferences
Three a year, and every booth is next to a competitor’s.
Selling into healthcare means reaching two people at once.
The clinician who has to believe in it, and the administrator who decides. We find both at the practices that fit, start the conversation, and put the meeting on your calendar.
Most healthcare sales still run on conferences and referrals.
That works until the calendar fills with the same faces. The practices you haven’t met are time-poor, gatekept and loyal to whoever they already use.
Field reps
Slow to hire, slower to cover a region, and the first call is still cold.
Bought lists
Practice contacts go stale fast, and clinical inboxes are guarded.
Lead gen agencies
They write to everyone on a list until the leads dry up.
Clinicians and administrators get different reasons to talk.
We scope a tight universe of the practices, clinics and health systems that fit, by specialty and size, and by the signals that say they could adopt. At each one we find two people: the clinician who needs the clinical case to hold up, and the practice manager or administrator who owns the operational decision.
Each gets a message written for what they care about, in direct, non-promotional language that respects a clinical reader’s time. Replies are qualified on fit before anything is booked, so the meeting on your calendar is with a practice that can actually adopt.
We never send from your main domain.
We do everything up to the meeting. You take the call.
Four steps, run every week and adjusted every round.
- 1
Who’s worth reaching?
Find. A small, specific group we pick with you: one specialty, one practice size, one region to start. Cardiology practices prescribing ambulatory monitoring, say.
- 2
Why would they reply?
Write. A clear reason to talk, in about 50 words, with one version for the clinician and one for the administrator.
- 3
Who runs it every week?
Reach. We do, on BrandJet, by email and LinkedIn, never from your main domain.
- 4
How do you know it works?
Improve. Meetings booked and held, reviewed with you every month. Positive replies are the only number we tune on.
Pipeline beats promises.
Wearlinq sells cardiac monitoring to cardiology practices. This is how its outbound runs on BrandJet.
Wearlinq
Medtech, cardiac monitoring
13Meetings booked with cardiology practices
Two-channel outbound into US cardiology. 105 practices and hospitals engaged.
The challenge
Cardiologists and practice administrators are time-poor, gatekept and loyal to their current monitoring provider.
How we built it
- A tightly scoped universe of US cardiology practices
- Separate messaging for clinicians and for administrators
- Email on clinical outcomes, with LinkedIn alongside
- Replies qualified on prescribing fit before booking
Results
- 13
- Meetings booked
- 105
- Practices and hospitals engaged
- 2
- Channels, email and LinkedIn
“Selling into cardiology means earning time with busy clinicians and practice administrators, and BrandJet consistently put us in those rooms.”
The first step is a working session, and you decide from there.
Together we look at your market, the specialty you sell into and a sample list of the practices we’d reach. If we both think we can meet the goals, we start.
- 1
Your working session
Nothing to hand over. Pick a time that suits you.
- 2
Sign off, set up
About two to three weeks. Month one starts here.
- 3
The first 90 days
We learn what works.
- 4
Decide together
Refine, expand or stop.
Every month, we go over the meetings with you.